Helge Thorbjørnsen

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Professor Helge Thorbjørnsen

E-mail
Helge.Thorbjornsen@nhh.no
Telephone
+47 55 95 95 35 / +47 995 81 455
Centre
Digital Transformation Hub
Office
E358
Biography and CV Selected publications Dissemination

Bio

Helge Thorbjørnsen is Professor of Marketing at NHH.

He was previously Vice Rector for Research (2013-2018) and Dean of the Doctoral Programme (2011-2018).

Thorbjørnsen holds a Master of Science degree from NHH and received his Dr.Oecon (PhD) from NHH in 2003. He also holds a cand.mag degree in social sciences from the University of Bergen.

Thorbjørnsen is a research director at the Center for Applied Research at NHH (SNF) and a researcher at DIG (Digital Innovation for Growth).

Helge Thorbjørnsen has been involved in several business- and tech start-ups, and also serves as chairman or member of the board of several corporations and organizations.

Helge Thorbjørnsen’s research focuses on consumer psychology, behavioral economics, innovation, decision-making and brand management.

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Selected publications

Author(s) Title Publisher
Thorbjørnsen, Helge; Ketelaar, Paul; Van'T Riet, Jonathan; Dahlèn, Micael How do teaser advertisements boost word of mouth about new products? For consumers, the future is more exciting than the present Journal of Advertising Research Volume 55 (1); page 73 - 78; 2015
Thorbjørnsen, Helge; Dahlèn, Micael; Lee, Yih H The Effect of New Product Preannouncements on the Evaluation of Other Brand Products Journal of Product Innovation Management Volume 33 (3); page 342 - 355; 2015
Skard, Siv E. Rosendahl; Thorbjørnsen, Helge Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility Journal of Business Ethics Volume 124 (1); page 1 - 12; 2013
Dahlen, Micael; Thorbjørnsen, Helge; Sjödin, Henrik A TASTE OF "NEXTOPIA": Exploring Consumer Response to Advertising for Future Products Journal of Advertising Volume 40 (4); page 33 - 44; 2011
Thorbjørnsen, Helge; Dahlen, Micael Customer reactions to acquirer-dominant mergers and acquisitions International Journal of Research in Marketing Volume 28 (4); page 332 - 341; 2011
Breivik, Einar; Thorbjørnsen, Helge Consumer brand relationships: an investigation of two alternative models Journal of the Academy of Marketing Science Volume 36 (4); page 443 - 472; 2008
Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge How Virtual Reality influences intention to visit destination: The role of mental imagery and happiness forecasting Tourism Management Volume 87; 2021
Nødtvedt, Katrine Berg; Sjåstad, Hallgeir; Skard, Siv E. Rosendahl; Thorbjørnsen, Helge; Van Bavel, Jay J. Racial bias in the sharing economy and the role of trust and self-congruence Journal of experimental psychology. Applied Volume 27 (3); page 508 - 528; 2021
Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting Tourism Management Volume 87 (8 pages); 2021
Dahlen, Micael; Karsberg, John; Sagfossen, Sofie; Thorbjørnsen, Helge; Lange, Fredrik Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads? Why Advertisers Should Consider Consumers' Physical Activity when Planning Ad Campaigns Journal of Advertising Research Volume 59 (4); 2019
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Dissemination

Will inspire future innovators
NHH

NHH wants to increase innovation among master students. A prestige course for up to 50 potential entrepreneurs is underway.