"Tallskalle" coming to the UK and US
‘It is not surprising that the US market in particular is interested in a book about the hidden power of numbers,’ says NHH professor Helge Thorbjørnsen.
Professor Helge Thorbjørnsen
- Helge.Thorbjornsen@nhh.no
- Telephone
- +47 55 95 95 35 / +47 995 81 455
- Department
- Strategy and Management
- Centre
- Digital Transformation Hub
- Office
- E359
- Expertise
- Marketing and Brand Management Behavioural economics
Bio
Helge Thorbjørnsen is Professor of Marketing at NHH.
He was previously Vice Rector for Research (2013-2018) and Dean of the Doctoral Programme (2011-2018).
Thorbjørnsen holds a Master of Science degree from NHH and received his Dr.Oecon (PhD) from NHH in 2003. He also holds a cand.mag degree in social sciences from the University of Bergen.
Thorbjørnsen is a research director at the Center for Applied Research at NHH (SNF) and a researcher at DIG (Digital Innovation for Growth).
Helge Thorbjørnsen has been involved in several business- and tech start-ups, and also serves as chairman or member of the board of several corporations and organizations.
Helge Thorbjørnsen’s research focuses on consumer psychology, behavioral economics, innovation, decision-making and brand management.
Selected publications
More publications in CristinDissemination
DIG Profile: Helge Thorbjørnsen
Why are some services and technologies widely adopted, while others fail epically? DIG Professor Helge Thorbjørnsen is curious about how new digital services influence the cognition, affect and decisions of humans.
Will inspire future innovators
NHH wants to increase innovation among master students. A prestige course for up to 50 potential entrepreneurs is underway.
Service innovation included on the bottom line
The new research centre for service innovation uses companies as a laboratory, while the companies now have access to the researchers' expertise.
M&A's: How do customers react to 'forced marriages'?
Customers who have mergers pushed down their throats react with frustration, dissatisfaction and - finally - by changing suppliers. They see it as a 'forced marriage' where their freedom of choice is set aside.