Line Lervik-Olsen

Adjunct Professor Line Lervik-Olsen

E-mail
Line.Lervik-Olsen@nhh.no
Department
Strategy and Management
Centre
Digital Transformation Hub
Expertise
Marketing and Brand Management

Selected publications

Author(s) Title Publisher
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. Competing through innovation: Let the customer judge! Journal of Business Research Volume 153; page 87 - 101; 2022
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. Honey or Condensed Milk? Improving Relative Brand Attractiveness through Commercial and Social Innovations The Routledge Companion to Corporate Branding; 2022
Caruelle, Delphine Sylvie Sophie; Shams, Poja; Gustafsson, Anders; Lervik-Olsen, Line Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines Marketing letters; page 163 - 169; 2022
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. Hvordan balansere mellom digitale og sosiale innovasjoner Magma - Tidsskrift for økonomi og ledelse (06); page 107 - 116; 2021
More publications in Cristin