NHH teams up with NTNU students
In two weeks Professor Magne Supphellen opens NHH's new master's course Commercialisation of Innovations. Teams from NTNU and NHH are going to develop commercialisation strategies for real innovations.
Professor Magne Supphellen
- Magne.Supphellen@nhh.no
- Telephone
- +47 55 95 94 21
- Department
- Strategy and Management
- Office
- E361
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management
BIO
Magne Supphellen is a professor of marketing at the Norwegian School of Economics (NHH). He holds a Master of Science degree (1992) and a Dr. Oecon degree (1998), both from NHH.
Professor Supphellen’s research is focused on consumer psychology, entrepreneurial psychology and brand management issues. His has chaired several research projects and published in a number of international journals including Journal of Marketing, Journal of Consumer Psychology, Journal of Business Research and Public Opinion Quarterly. In 2013 he received the Johan Arndt Publication Award together with colleague Sigurd V. Troye.
Professor Supphellen lectures on all levels including executive programs and has received the Undergraduate teaching Award at NHH twice. He has also been involved in three start-ups and is a board member of several companies and non-profit organizations. He works regularly as a consultant for Norwegian and international companies on brand management issues.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Aarseth, Svein; Horn, Morten Andreas; Magelssen, Morten; Supphellen, Magne | Nordmenns holdninger til legalisering av dødshjelp | Michael (1); page 23 - 32; 2023 |
| Borgen, Cathrine; Supphellen, Magne | Developing Dynamic Moral Capacities in Business Ethics Education: Extending the Giving Voice to Values (GVV) Framework | Journal of Business Ethics Education Volume 20; 2023 |
| Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G.; Haugen, Hege Mathea; Sivertstøl, Njål | The impact of cultural variability on brand stereotype, emotion and purchase intention | Journal of Consumer Marketing Volume 40 (1); page 112 - 123; 2022 |
| Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P. | Servant leadership in marketing: A critical review and a model of creativity-effects | Journal of Business Research Volume 153; page 172 - 184; 2022 |