NHH teams up with NTNU students
In two weeks Professor Magne Supphellen opens NHH's new master's course Commercialisation of Innovations. Teams from NTNU and NHH are going to develop commercialisation strategies for real innovations.
Professor Magne Supphellen
- Magne.Supphellen@nhh.no
- Telephone
- +47 55 95 94 21
- Department
- Strategy and Management
- Office
- E361
BIO
Magne Supphellen is a professor of marketing at the Norwegian School of Economics (NHH). He holds a Master of Science degree (1992) and a Dr. Oecon degree (1998), both from NHH.
Professor Supphellen’s research is focused on consumer psychology, entrepreneurial psychology and brand management issues. His has chaired several research projects and published in a number of international journals including Journal of Marketing, Journal of Consumer Psychology, Journal of Business Research and Public Opinion Quarterly. In 2013 he received the Johan Arndt Publication Award together with colleague Sigurd V. Troye.
Professor Supphellen lectures on all levels including executive programs and has received the Undergraduate teaching Award at NHH twice. He has also been involved in three start-ups and is a board member of several companies and non-profit organizations. He works regularly as a consultant for Norwegian and international companies on brand management issues.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Hem, Alexander Farestvedt; Supphellen, Magne | Developing and testing a typology of brand benefit differentiation | Journal of Product & Brand Management Volume 31 (2); page 238 - 251; 2021 |
| Le, Nhat Quang; Supphellen, Magne | Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions | Advances in Consumer Research Volume 49; page 414 - 415; 2021 |
| Dalgaard, Bruce; Supphellen, Magne | Interpreting Haugean Entrepreneurial Motivation from the Perspective of Economic and Management Theories Preliminary Analysis and a Conceptual Framework | IN THE LEGACY OF HANS NIELSEN HAUGE Entrepreneurship in Economics, Management, Education and Politics; page 95 - 118; 2021 |
| Norheim, Bård Eirik Hallesby; Supphellen, Magne; Liland, Truls | Arbeids- og næringslivet som misjonal arena: Momenter til en tverrfaglig forskningsagenda – inspirert av arven etter Hans Nielsen Hauge | Norsk tidsskrift for misjonsvitenskap Volume 75 (1-2); page 191 - 210; 2021 |