Nhat Quang Le

Associate Professor Nhat Quang Le

+47 55 95 93 01
Digital Transformation Hub
Marketing Effectiveness Social Influence Customer Analytics Consumer Choice Modeling Structural Equation Modeling


Nhat Quang Le is a Postdoc (Assistant Professor) of Marketing and Innovation at the Digital Transformation Hub and the Department of Strategy and Management at the Norwegian School of Economics (NHH). Nhat achieved a double M.Sc. degree in Marketing from BI Norwegian School of Economics (Norway) and University of Groningen (the Netherlands) in 2013. He graduated cumlaude with a Research M.Sc. degree in Marketing also from University of Groningen in 2014. He obtained his PhD in Marketing from NHH in 2019.

Nhat’s general research interest lies in the fields of marketing analytics and customer psychology. He is familiar with advanced consumer choice and structural equation modeling. He works with both observational and survey/experiment-based data sets to explain consumer responses and how different marketing mix instruments such as direct marketing, advertising, or publicity, would affect their marketing responsiveness and customer lifetime value. Working at the HUB at NHH, Nhat is also interested in the applications of recent advances in machine learning and artificial intelligence to business innovation. 

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