Per Egil Pedersen

Adjunct Professor Per Egil Pedersen

E-mail
Per.Pedersen@nhh.no
Department
Strategy and Management
Centre
Digital Transformation Hub
Expertise
Service Innovation Entrepreneurship and Innovation Marketing and Brand Management

BIO

Selected publications

Author(s) Title Publisher
Nysveen, Herbjørn; Pedersen, Per Egil; Oklevik, Ove Exploring the relationship between active learning, student well-being, and student performance satisfaction: A student engagement perspective Beta Volume 36 (1) (24 pages); 2022
Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective Journal of Marketing Theory and Practice (24 pages); 2022
Solem, Birgit Andrine Apenes; Honerud, Jon Hovland; Pedersen, Per Egil Suksessfaktorer for pop-up-lokaler i merkebygging, entreprenørskap og sentrumsutvikling Magma - Tidsskrift for økonomi og ledelse Volume 23 (6); page 86 - 95; 2020
Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption Journal of Business Research Volume 116; page 542 - 551; 2020
More publications in Cristin

Marketing strategy

Brand & Reputation Management

Marketing Research