Adjunct Professor Per Egil Pedersen
- Per.Pedersen@nhh.no
- Telephone
- +47 55 95 98 97
- Centre
- Digital Transformation Hub
- Expertise
- Service Innovation Entrepreneurship and Innovation Marketing and Brand Management
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Solem, Birgit Andrine Apenes; Honerud, Jon Hovland; Pedersen, Per Egil | Suksessfaktorer for pop-up-lokaler i merkebygging, entreprenørskap og sentrumsutvikling | Magma - Tidsskrift for økonomi og ledelse Volume 23 (6); page 86 - 95; 2020 |
| Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl | Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption | Journal of Business Research Volume 116; page 542 - 551; 2020 |
| Nysveen, Herbjørn; Pedersen, Per Egil | In-store, location-based mobile advertising effects. The mediating role of brand experience | Beta Volume 34 (2); page 161 - 182; 2020 |
| Pedersen, Per Egil; Nysveen, Herbjørn | Understanding Mobile Apps as Platform Based Services in Multisided Markets. Adoption and Diffusion | The Oxford Handbook of Mobile Communication and Society; 2020 |
Marketing strategy
Brand & Reputation Management
Marketing Research