Sveinung Jørgensen is Associate Professor, and he is affiliated with Centre for Sustainable Business. He holds a PhD degree from Karlstad University, and his research focuses on corporate sustainability. Specifically, he seeks to understand how to align sustainability and profitability through the design and innovation of sustainable and circular business models. Jørgensen also does natural field experiments on economic decision making, with a particular emphasis on behaviors that enable sustainable business. He is an active public speaker and strategic advisor for business organizations and other institutions.