The Centre for Sustainable Business does research, teaching, and outreach on the behaviors, business models and technologies that promote sustainable business.
The Norwegian Research Council acknowledge the work done by the #sustainX partners, promoting the project as a best practice case for innovative collaboration between business and academia. Among several ongoing project activities, WasteIQ recently launched a pilot at Vestkanten Storsenter implementing a data-driven recycling system involving 112 stores and restaurants.
Norway has a circularity level of only 2.4 percent, according to the recently published Circularity Gap Report Norway 2020. This indicates that over 97 percent of the nation's consumed resources are not recycled. Lars Jacob and Sveinung explain how organizations can implement circular principles by narrowing, slowing and closing resource loops.
Anna (27) just started her PhD at the Centre for Sustainable Business. After graduating from NHH in 2018, she worked two years in consulting. Now she is back to do her PhD in Sustainability Management Control.
NHH research shows that some sustainable products are as less appealing. Customers doubt that greener products have the same effect as competing product selection. The results indicate that an ecological and sustainable version of our new everyday essential, hand-sanitizer, is questioned among consumers.
